Ιστολόγιο του εργαστηρίου SpinLab | Supply Chain Laboratory

Mass Customization, Personalization and Open Innovation

Production methods are ready to offer personalized mass customization. The next challenge is to develop means to matchmaking products and customer demands in a satisfactory way.

The World Conference on Mass Customization & Personalization (MCPC) is the primary event in this domain. Bridging between academic research and management practice, the conference provides an interactive platform to learn about mass customization strategies and to discuss the latest technologies and enablers.



In Oct 2009, the conference will be in Helsinki with an interdisciplinary focus on the new advancements in the field of manufacturing, marketing and communication. The second part will be a business seminar addressing opportunities to bring mass customization and personalization to communication and marketing.

Stay Tuned with MCPC 2009 newsletter and be part of the MassMatching platform launch. The platform will enable matchmaking flow from pre launch to the actual conference and beyond. Interactive website will enable pre matchmaking before conference, to be used in workshops, sessions, roundtables and dinner tables during the conference.

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